How Our QA Testing Helped Revolutionize the Ticket Booking Experience for an Amusement Park

Introduction

Very recently, we were hired by an adventure park from Delhi, India. They aimed to create a new app to enhance their customer service experience. They approached us to conduct QA testing on the app to ensure that the functionality is top-notch. The design of the app allowed its customers to book tickets for park visits, annual passes, weekend and weekday passes, etc. However, during our QA testing, we were able to detect a few areas of improvement in the app. This case study throws light on what are the services we provided to our clients, how we dealt with the challenges in the procedure, and what tools we used to help solve the problems. 

Services Offered

• User Interface (UI) Testing
• Performance Optimization
• Payment Gateway Integration Testing

Customer

The client is a well-known adventure park in Delhi. They offer a diverse range of attractions and activities for visitors of all ages. These attractions include a variety of rides like high-speed rollercoasters, carousel rides, interactive shows, themed experiences, and more. The client is a forward-thinking corporation that believes in shifting to a more digital-centric visitor experience. One of their goals is to revolutionize the ticket-booking experience by eliminating the hassle of a physical queue. To improve its operational efficiency and user satisfaction, the client aims to launch a new mobile app to enable the park to manage the visitor flow more actively during high peak times. This app is aimed to help users book tickets and plan their weekends/holidays, from anywhere and everywhere. 

Challenges

While working on this project, there were a few challenges that our team of QA experts faced. They are:

• The design of the app’s navigation was very confusing and convoluted for users. The booking process as integrated by the team of developers, had several loopholes, that needed to be fixed or paid extra attention to. 
•  The app as initially developed, faced a lot of slow load times. It was especially detected at the time of high or peak traffic hours. It was the leading factor behind a large number of user drop-offs.
• The app was integrated with various payment gateway issues. We faced a lot of transaction errors and compatibility issues with certain payment gateways. 
• To ensure that the app functioned properly across all devices we tested it through various platforms. Evidently, it was a challenging and time-consuming task for our team.
• User Interface (UI) Clarity: The user interface needed to be refined. We had to ensure that all the texts, buttons, images, transitions, and all of these things were accessible to everyone, including disabled people across the globe.

Solution

To enhance the application, here are some of the solutions we came about:

Streamlines Booking Process

• Process Mapping and Redesign: Our team of testers mapped out the entire booking design to get rid of unnecessary steps in the way.
• User Feedback Feature Integration: To maintain the smooth navigation of the platform of the application, we decided to integrate a user feedback feature into the app. This would help us gather important information about how the users are finding the new design, and enhance it further if need be.
• Interface Standardization: Ultimately, our team of experts decided to build a standardized interface across different segments of the app to make it a consistent experience for the users. 

Performance Optimization

• Load Testing: As we were working on validating the efficiency of the app, load testing was a must. To ensure that the app doesn’t shut down at times of high traffic, our team of experts runs several automated and manual tests on the app.
• Resource Optimization: To reduce the overall response time, we also decided to optimize the resources of the app. Like the size of the image, videos, animations, slides, content, and more. It helped us understand that there were a lot of areas for improvement within the app.
• Server Scalability Solutions: Scalable server solutions were implemented to ensure that the app is in a position to handle traffic during periods of high traffic.

Enhanced Payment Integration

• Multiple Payment Gateway Testing: The previous model offered a confusing payment gateway for the users. So, during the QA testing process, we tested multiple payment gateways and chose the one that was most suitable for the app and its users.
• Transaction Error Handling: We also developed a transaction error handling feature that can guide the users with the next steps via simple text messages. 
• Security Enhancements: To ensure that the security of the app is strong, we implemented a certain code base, so that the users’ vital information is secure with us.

Results

The QA strategy that we followed, helped us achieve the following results:

• The streamlined booking process reduced the average time users spent on the app to complete a booking by 30%.
• Performance optimizations resulted in a 50% reduction in page load times during peak usage periods.
• The bounce rate of the app was reduced significantly by 20%.
• After enhancing the payment integration and security protocols, the transaction success rate improved by 25%.
• Post-launch data showed that user engagement increased by 15% across previously underperforming platforms.
• The app received a 40% increase in positive customer ratings and reviews.

Thanks to Inevitable Infotech, our business has seen significant growth even on the online platforms.

Tools & Technologies

Here are the tools and technologies that we have used to perform quality assurance for the given project.